The illusion of Web 2.0

Here are Smush HQ we like to keep up with the latest and greatest in technology but one thing has been bugging us about the last few developments, namely Web 2.0. For those of you still with Web 1.0, Web 2.0 is the perceived change from static web pages to online communities. Content created by the people for the people, sharing all aspects of our lives with the world.
This is a natural progression for the Web without a doubt. From the days of tacky animated gif’s and javascript mouse effects, people started adding user logins and therefore it seemed natural that the member or user should contribute to the site as well. The term Web 2.0 however has, in our opinion been over used and over rated. We have read a few design briefs recently which ask for a logo with a ‘Web 2.0 feel’. How can a logo convey the Web 2.0 feel of a brand when Web 2.0 is merely a concept of phrase for people sharing. We still fail to see how the Twitter of Facebook logos have a Web 2.0 ‘feel’. Don’t get us wrong however, we love the concept of Web 2.0, user generated content is great and we regularly use Twitter and Facebook but use the term wisely and you will go far in the internet world.